Breitbart.com represents the era of the ‘new media’

“The master commended the dishonest manager for his shrewdness. For the sons of this world are more shrewd in dealing with their own generation than the sons of light.” 

-Luke 16:8

Leave to a self-described agnostic to notice one area in which the world is much more shrewd than Christians are. 

And liberals are often much more shrewd than conservatives. Even though they are outnumbered, they infiltrated universities, the arts, the media, and entertainment with their philosophies. 

Christians and conservatives continue to complain that Hollywood, universities, and the arts are ruled by liberals, and that they use entertainment to push their agenda. Meanwhile, the late Andrew Breitbart notes in his book “Righteous Indignation,” conservative parents get to roll the dice when they send their children to college, inevitably see them become indoctrinated to become liberals, and then those parents simply “hope they come across (conservative columnist) George Will’s column.” 

Breitbart described himself as an agnostic, but he fundamentally understood that mankind is evil, a central tenet of protestant Christianity, which teaches that Christ came to die for mankind to save us from our sins.

Yet Breitbart also realized that liberals were winning the culture wars, largely because they have been ruling the world of the arts and entertainment. 

A Politico article shows that Democrats outnumber Republicans 4-1. And liberals in the media probably outnumber conservatives more than that. 

Andrew Breitbart chose not just to complain about it (which is what most conservatives do). He decided to build his own media empire. 

Today, Breitbart.com may not boast a large piece of real estate like The New York Times building. However, the conservative website has a higher Alexa ranking than the left-leaning Huffington Post. Breitbart ranks No. 226 in global engagement, while HuffPost.com ranks No. 832. 

The two sites represent the world of the “new media,” an age in which the news is delivered online, is openly and honestly biased, and in which the sites are trendier and more entertainment focused than the more traditional Wall Street Journal or New York Times.

Andrew Breitbart used to be a liberal, while Arianna Huffington, the founder of The Huffington Post, used to be a conservative. 

Breitbart is often considered the top website in the conservative world of new media, while HuffPost.com is often considered the top website in the liberal world of new media. 

Arianna Huffington and Andrew Breitbart worked together, were good friends, and even worked on a massive investigative piece that proved many other traditional journalists wrong. 

Although they were on opposite ends of the political spectrum, they reinvented the media world.

Breitbart’s goal in starting the conservative website was not to just counter what the mainstream media was promoting. Instead, it was to set the dialogue. Conservatives often complain that the mainstream media promoted a specific “narrative,” and it does. 

Click on the websites of CNN, USA Today, The New York Times, and The Huffington Post, and you will often see one or two narratives there. Then click on Breitbart, and you’ll see another narrative. It may not always necessarily be original reporting, but it will promote a different perspective. 

And having multiple perspectives is not always a bad thing. 

Breitbart is not supposed to be a cerebral or academic site. Its meant to be more entertaining and to appeal to the masses. It does that, and it’s set the stage for there to be more followers. 

Regardless of one’s political beliefs, Breitbart.com and HuffPost.com are trendsetters for the world of new media.